What It Means for the Future of AI, Trust, and Digital Safety
In a world increasingly driven by digital content and artificial intelligence, it’s essential to question not just what we see—but what we believe. A recent deepfake video featuring Sudha Murty, Chairperson of the Infosys Foundation, proves exactly why.
A video has gone viral on social media platforms like Facebook and YouTube, showing Sudha Murty supposedly endorsing an investment platform called Quantum AI, urging people to invest ₹21,000 immediately with a promise of guaranteed returns.
But here’s the truth: the video is fake.
🎭 Deepfake Disguised as Credibility
The clip uses real footage from Murty’s Blue Sky talk, but the audio was altered, and AI technology was used to create a nearly convincing fake.
🧠 Deepfake analysis tools such as Contrails.ai and Hive Moderation flagged the video with a 99.3% likelihood of AI-generation.
📌 Hive’s assessment clearly stated that the audio was spoofed, and the mouth movements didn’t match, further confirming it as a deepfake.
🧓 Who Are the Targets? Senior Citizens.
These Facebook ads are not just unethical—they’re dangerously manipulative.
➡️ Retired and elderly people—who often trust public figures like Sudha Murty and Mukesh Ambani—are being targeted via sponsored ads.
➡️ These individuals may lack the digital literacy to identify deepfakes and often fall prey to “guaranteed return” schemes.
This isn’t just exploitation; it’s AI weaponization.
⚠️ Why This Is a Big Deal
- Erosion of Trust: Deepfakes chip away at the trust we place in public figures and content we see online.
- Loss of Financial Security: Seniors are more vulnerable and may invest large sums of money in scams.
- Social Media Accountability: Facebook’s ad review process must catch and flag this kind of malicious AI content.
🧩 What Businesses and Users Need to Do
✅ Verify Before Believing: Always check the source of the video. Look out for voice mismatches and unnatural lip sync.
✅ Educate the Elderly: Talk to your parents, grandparents, and older relatives about the existence of deepfakes.
✅ Report and Block: Report any suspicious ads or videos on social platforms.
✅ Use AI Responsibly: If you’re a brand, use AI to enhance storytelling—not to mislead.
🤝 Sripada Studios Digital: AI with Integrity
At Sripada Studios, we believe in the power of ethical creativity. We use AI for storytelling, content creation, and visual production—but with a responsibility to uphold truth and trust.
If you’re a brand looking to explore AI the right way, we’re here to guide you with tech, creativity, and conscience.
📩 Reach out to us and explore how we blend storytelling and technology—without crossing the line.
