YouTube Video Strategy
Create highly engaging, cinematic videos with strong narrative scripting. Leverage subtitles, hooks, and editing inspired by CPR methods to increase watch time and appeal.
🎥 YouTube Marketing
Original motivational content led by Ramesh Aravind. Consistency, relevance, and story-led filming drive the core.
Community-Centric Campaigns
Focus on emotion-led participation with the #Namdu campaign, encouraging followers to connect through local identity and cultural moments like elections.
📢 #Namdu Campaign
Human-first content for real-world events, increasing shareability and grassroots growth.
Repurposing Legacy Content
Take iconic speeches and slice them into Shorts under engaging formats like "Apply This Formula", "Iconic Moments", and “Remember This”.
🔁 Legacy Shorts
Smart reuse of evergreen content that performs well on short-form platforms.
Performance KPIs
Track growth and interaction with clearly defined KPIs: Subscriber counts, average engagement rates, and content ROI from repurposed material.
📈 Subscriber Target
Grow from 30K to 70K by May. Reach 100K milestone in 2 months post-campaign.
💬 Audience Engagement
Double the average comment rate and use feedback for future creative ideas.
📊 Content ROI
Track which repackaged clips result in maximum Shorts watch-time.
