Angola Academy - Project Outline
Brand Establishment through a Comprehensive Branding Process
📘 Project Overview
Angola Academy, a unique institution combining Strength Training, Yoga, and Capoeira, aimed to create a distinctive brand identity reflecting its Indian and Japanese influences.
Sripada Studios was tasked with establishing the academy’s brand presence through a comprehensive process including logo design, colour palette selection, font and typeface choices, studio posters, website development, initial photography and videography, and social media management for six months.
🎯 Objectives
- Develop a cohesive brand identity for Angola Academy.
- Create a visually appealing and functional website.
- Produce high-quality visual content for promotional use.
- Manage social media to build and engage the academy’s audience.
🔧 Solutions
- Comprehensive Branding Process
- Logo Design and Visual Identity
- Social Media Management for 6 Months
- High-quality Photography & Videography
- Studio Posters and Marketing Collaterals
⏳ Time Frame
1 Month of strategic brand establishment and marketing rollout.
Deliverables
Branding Process
Logo Design: Create a unique logo that embodies the academy’s ethos.
Color Palette: Select a set of colors that represent the academy’s brand.
Font and Typeface: Choose appropriate fonts for all branding materials.
Marketing Collateral
Posters for Studio: Design posters that promote the academy’s programs and values.
Website Development
Design and Development: Create a user-friendly and visually appealing website.
Content Creation: Develop content for the website, including text, images, and videos.
Initial Photography and Videography
Photography: Capture professional photos of the academy’s facilities, instructors, and students.
Videography: Produce introductory videos showcasing the academy’s offerings.
Social Media Management
Setup: Establish social media profiles on key platforms.
Content Strategy: Develop a content calendar for consistent posting.
Content Creation: Design and publish posts, stories, and updates.
Engagement: Monitor and respond to audience interactions.
Success Metrics
🏆 Successful Launch
Angola Academy's brand and website launched successfully, meeting all project goals.
💬 Positive Feedback
Received positive feedback from the client and the target audience, reflecting strong brand resonance.
📈 Growth in Engagement
Significant growth in social media followers and engagement, boosting brand visibility.
📊 Increased Enrollment
Enhanced inquiries and enrollment through the website, demonstrating effective digital outreach.
Conclusion
This project aims to establish Angola Academy as a unique and recognizable brand, leveraging its Indian and Japanese influences to appeal to a diverse audience. Through a structured approach to branding, digital presence, and social media engagement, Sripada Studios will help Angola Academy build a strong foundation for growth and success. This outline ensures a comprehensive approach to establishing and promoting Angola Academy, providing clear stages and deliverables to guide the project from inception to completion.
